Chuck Zimmerman and his wife Cindy have been pioneers in the agricultural communications world for years, and their innovation of Agwired.com is one of those pioneering accomplishments that have sent them to expert status. They have revolutionized not only agricultural communications, but also the agriculture industry as a whole with perseverance and haven’t looked back since the creation of their style. Chuck and Cindy are the founders and employees of Zimmcomm Communications, an agricultural communications company that has spread nationally and is a well-known leader in news and event coverage. Chuck and Cindy began their communications journey with degrees in journalism, which quickly developed and helped them form into the social media moguls they are today. They self-taught themselves the vast world of social media and founded one of the first blogs specific to agriculture. For the first couple years they had to educate their potential employers and future clients about what they were doing, and how this would benefit their businesses. For the first two years there were no advertisements or sponsors to be found. The duo now hosts 17 other websites for company blogs and has four online publications that generate income for their household every month. Also, they have turned to social networks that they share blog updates as well as pictures and podcasts about events. One of the main ideas that Chuck shared during his presentation to our class that stuck with me was the fact that his blogs are updated on an average of six times per day. He pointed out that if the blog isn’t up to date and doesn’t have new content, traffic will not come through the server. Chuck and Cindy have been an inspiration for an aspiring communications students like myself. I am encouraged by their success and hope to have the chance to work with them in the future.
Check out Chuck’s posts and event coverage at http://www.agwired.com!
Photo courtesy of: Jamie Bellis Johansen